Category
Women’s Zerøgrand

Seasons
Fall Winter 2018 -
Spring Summer 2021

Cole Haan / Women's Zerøgrand

Zerøgrand

Z E R Ø G R A N D
Collections

Z E R Ø G R A N D INVENT - CRAFTED PERFORMANCE
Technical, modern looking performance lifestyle products with overt innovation.

The Cole Haan ZERØGRAND Collection is designed to bridge the gap between outdoor performance and smart casual style. These sneakers are engineered to provide ultimate cushioning and comfort for all-day wear, whether on the trail or in urban environments. The collection features a mixed-media design with enhanced traction and durability, targeting active individuals who seek both functionality and fashion.

  • Upper / Tooling / CMF Design: Stella Shin

  • Development: Maria Paredes

  • Direction: Katie Beaudet

  • Product Management: Michelle Barron

With its distinctive design language, the ZERØGRAND collection has achieved iconic status. By maintaining this design language, innovative technologies, and its potential, the ZERØGRAND franchise has expanded into a multi-seasonal platform, including Waterproof Hikers, Lifestyle/Trail Sneakers, Sandals, Loafers, and Oxfords.

FW21
Z E R Ø G R A N D

FW21

FW21 SEASONAL BLUESKY CONCEPT & STORY FLOW

FW21

SEASONAL CONCEPT & COLOR: EVOLVED SPORT

Timeless & dependable classics are elevated with modern technologies and sophisticated materials.

  • ACTIVE is EVERYDAY: Integrating activewear into daily routines.

  • Infused Tech: Modern technologies enhance performance and comfort.

  • Elevated Details: Sophisticated application of materials and design elements.

FW21

INSPIRATION & MOOD BOARD

FW21 Project Objective

Project Title: Invent and Launch the New Cole Haan All-Terrain Sneakers Collection

Project Overview: The Cole Haan All-Terrain Sneakers Collection is designed to bridge the gap between outdoor performance and smart casual style. These sneakers are engineered to provide ultimate cushioning and comfort for all-day wear, whether on the trail or in urban environments. The collection features a mixed-media design with enhanced traction and durability, targeting active individuals who seek both functionality and fashion.

FW19
Z E R Ø G R A N D

FW19

FW19 SEASONAL BLUESKY CONCEPT & STORY FLOW

FW19

FW19 MOOD BOARD & COLOR PALETTE

FA19 Project Objective

Project Title: Invent and Launch the New Zerogrand Hiker Collection

Project Overview: Create a high-performance hiker boot that combines technical engineering with sophisticated style, suitable for urban and outdoor environments.

FW19

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